Many people have expressed that they see lore in K-pop groups as just another way to boost music video views and simply gloss over any lore-related content. In my opinion, I don’t think that’s always the case (or at least not the main reason). One of my favorite K-pop groups, P1Harmony, came out with an actual movie back in the year they debuted. The movie serves as an introduction to the group and its lore. I would hate to see this whole movie regarded as something a company uses just for the sake of gaining more money (like 2-minute songs and higher concert ticket prices).
The Never Ending Story
I understand, however, why one might view lore as a special technique used by companies. Some groups, such as ATEEZ and Tomorrow by Together, have lore that seems to continue on forever just to keep fans interested, but it may be hard to end a story when a group isn’t temporary, unlike most survival show groups that usually have a 2-year contract. Also, there is the issue of what kind of songs the group can do. Some solutions to the lore issue could be to have more groups with a “conceptless concept”, a different story for each release, or a story that has an ending but still allows the group to continue after it ends.
Possible Solutions
A conceptless concept could be girl crush, cutesy, or summer fun. When I say conceptless, I mean that there isn’t a set story, just vibes. If a group has a creative enough concept, there’s no need for lore, as people are already interested in the little world a group resides in, like aliens on another planet or dolls in a dollhouse playing with their own imaginations. Songs and music videos, of course, have their own stories and meanings. Even so, I really enjoy the story aspect of groups, so how about another option?
A different story for each release could allow for a group to explore more concepts if they don’t wish to only continue one story for the rest of their careers. The only issue is that someone would have to come up with something original for each release, so they don’t end up repeating a story or getting accused of copying another group, which, with how saturated the K-pop industry is at the moment, would be hard.
Lastly, a group could have a story with an ending but could still continue to release music and evolve musically. Yes, stories can be a fundamental part of a group’s sound and style, but they don’t have to dictate whether or not a group can continue to operate and remain relevant when they have talents and/or passion. A potential example of this is Stray Kids, but I don’t know if I want to dive into all of Stray Kids’ lore.
Groups that Caught My Eye
Now, I’d like to introduce lore that really got me interested in a few groups. ATEEZ, in short, are time-traveling, dimension hopping pirates who are trying to bring a love for art back to a dystopian world ruled by a government that hates self-expression. I like their lore because it feels like something that can apply to our society today, how society needs more artists and art that reflects reality instead of new phones and ways to escape reality.
P1Harmony made themselves known to the world with their pre-debut movie, A New World Begins (A.K.A. The Beginning of a New World), which runs for 1 hour and 38 minutes and is not a regular thing in K-pop. The movie tells the story of 6 boys who are split between the past, the present, and the future, and must unite to save the world from a deadly virus (which is kind of ironic as they debuted during the COVID-19 pandemic). The movie is available on YouTube, and I would highly recommend watching it!
Last but not least, Tomorrow by Together. Tomorrow by Together has an extremely intricate storyline that is slightly similar to the story of Peter Pan. It revolves around the idea of having to grow up and transition from childhood to adulthood, and how one might want to stay young forever. They explain this story through their music videos and lyrics, as well as other forms of media. Tomorrow by Together’s lore may seem more complicated than the lore of the groups I have mentioned before, but I still enjoyed learning about it.
Closing Remarks
Some honorable mentions are Billlie, LOONA, Dreamcatcher, EXO, and VIXX, though there are other newer groups with flourishing stories that would be good to check out too! I hope you use this essay to allow you to ponder more on the stories of your favorite artists.
Bibliography
Paisley1117. “Ateez Lore: The Who, What, When, and Where of It All.” Ateez Storyline, 4 May 2024, www.ateezstoryline.com/post/ateez-lore-the-who-what-when-and-where-of-it-all. Accessed 12 Apr. 2025.
Lore. “The Kraze.” The Kraze, 19 Oct. 2024, thekrazemag.com/latest-updates/2024/10/18/the-lore-of-p1harmony. Accessed 12 Apr. 2025.
hanquokka.official. “TXT LORE: Explained.” Quotev, 7 May 2024, www.quotev.com/story/16533801/TXT-LORE-explained/1. Accessed 12 Apr. 2025.
Johnson, Amelia. “Unraveling the TXT Storyline: Comprehensive Analysis of Their Lore across Albums and Music Videos.” Regent Studies, 26 July 2024, www.regentstudies.com/2024/07/26/txt-storyline-analysis/. Accessed 12 Apr. 2025.